Taylor Mali's Poem in Print (Materialism)

Here are some things I noticed about the text version of Taylor Mali's poem.

http://www.youtube.com/watch?v=OEBZkWkkdZA

1. Italicizes words he is trying to present as weak.


2. Uses BOLD font for important points.


3. Builds pictures. (For example, the words forming a falling tree.) 


4. Black words on an off-white background is reminiscent of old paper. Also makes for a pleasing color scheme.

5. Spells some things phonetically. "Ya know?"

5. Varies fonts to impress his point upon viewers and draw the eye. All the little typographical choices help to maintain interest.

6. The words move quickly, so you really have to pay attention.